Ask an Expert: Eyecare
Credentialing 101

Your complete guide to credentialing.

What's the difference between credentialing and payer enrollment? What information do you need to start enrollment? How long does it take? How does it affect your bottom line?

Jerry Godwin and Heidi Henderson from OMS and OMS-1st Credentialing and Shane Shepherd from VisionWeb use their decades of experience in eyecare to make sure you're prepared to get set up with insurance payers and manage your revenue cycle.

With their combined knowledge, they answered any and all questions that came up during the presentation. Opening a new location? Adding a new provider to your Tax ID? Purchasing a practice? They've got answers for many common scenarios.


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jerry godwinJerry M. Godwin MBA - President


Jerry Godwin is the President & CEO of Optometric Medical Solutions (OMS), a practice management firm specializing in consulting, compliance, revenue cycle management, and education focused on implementing medical eye care in the optometric practice.


Jerry has developed software, systems and processes to mitigate the challenges the Eye Care Professional (ECP) faces.   His diverse background in the healthcare industry provides unique expertise developing critical business infrastructure and implementing practice solutions in a competitive eye care market. His experience over the past 19 years in multi-discipline physician practice settings, eye care market and outpatient therapy clinics provides visionary leadership and exceptional execution of deliverables to his clients.  Jerry's knowledge base and experience provide the expertise necessary for guiding your practice to success and motivating your staff to their fullest potential.  


Jerry earned his Executive MBA and his undergraduate degree from the University of Texas San Antonio earning a BA in Finance.

Heidi HendersonHeidi Henderson VP - Founder and Principal

Heidi Henderson has over 25 years in the medical field performing billing, credentialing, and practice management responsibilities. 1ˢᵗ Credentialing began in 2008 as a consulting business for a variety of specialties and quickly encompassed credentialing for her clients, giving her the opportunity to work with many different physicians in all areas of medicine. Because of her in depth knowledge of a medical practice, it was natural to start a business to assist physicians and administrators in managing day to day activities.

Heidi understands the practice’s need to find an honest credentialing company in order to keep their practice up and running so 1ˢᵗ Credentialing is committed to providing excellence, honesty and fair pricing. Current member of MGMA, NAMSS and Texas MGMA.